Expanding service area. Third in a series examining revenue growth strategies in a difficult health care market.

P revious articles in this series identified five major strategies for enhancing revenue through service development ("Returning to Revenue Growth," Health Progress March-April 2001, pp. 19-21, 79) and reviewed opportunities to increase market share as one approach to enhancing revenue ("Increasing Market Share," Health Progress, May-June 2001, pp. 28-33). This third article in the series focuses on exploring opportunities to enhance revenue by expanding the service area and communities served by the organization. Expanding the geographic reach of a health care organization increases the number of people accessing the organization's services and. potentially, associated revenues.